How it works

As E-Commerce matures, international advertisers are becoming mindful of the enormous potential of increasing exposure and in turn maximizing sales in the North America market. Our company depends on abundant experience in the industry coupled with key contacts in which we have created meaningful relationships over the years, in order to assist our European advertisers and trade groups, connect with the North American market thru their websites.

Through performance based marketing strategies, we can bring new visitors and potential customers to our advertisers through affiliates who will be compensated for each visit.

The industry can be divided in three segments:

1. Publishers who manage the projects having access to mailing and SMS lists but more significantly merchant websites.
2. Advertisers who can be individuals, trade groups, co-ops or companies representing the aforementioned. Typically they seek expanded markets with a wider range of customers.
3. And of course, the Customer who is the purchaser and end-users and whom are considered a global entity now with demographic boundaries.

Marketing via the web has developed much more rapidly throughout North America compared to overseas in Europe. As Europe tend to play “catch up”, we are certain our services will continue to be highly sought after by European advertisers. There is a 10.1% increase in affiliate marketing spending in the United States each year, meaning that by 2021, that number will reach $6.8 billion.

The two primary business interactions are B2B, as in businesses dealing with other businesses and B2C, businesses dealing directly with the consumer. B2C is becoming the most prominent and efficient way due to the direct dealings and results it attains.

In e-commerce marketing, there are two methods of getting paid, PPS (pay per sale) or pay per direct result or CPA (cost per action, which includes clicking on a specific link or website).

PPS is overcoming CPA as the industry standard. Advertisers prefer to pay for quantifiable leads and results whereas CPA continues to face obstacles in delivering direct sales. Traditionally when dealing with PPS, payouts vary based on how close the customer gets to an actual purchase. Joining a mailing list has one price point while an action that leads to a customer adding items in their “shopping cart” ensures greater remuneration. The customer spending habits, and quantity of sales can also determine the amount a Publisher will be compensated. Not every visitor to a website will convert on the first visit so we aggressively re-target to those visitors that do not convert. Ever see an ad follow you around for weeks or months on end? That’s us…

The key to SEO is to drive the types of traffic that convert to sales. We invest heavily in search engine optimization immediately so that we can quickly grow traffic and sales. Because we are focused on increasing your revenue (which increases ours) we front-load our efforts in order to get the biggest impact.